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Indegene Omnipresence Blog

 

Declining Access to Healthcare Professionals - Pharma Sales and Marketing Trends

Posted by Kent Potts on Apr 25, 2017 7:08:00 AM

The life science industry is undergoing a major transformation. Technology, regulations, competition, demographics, and behaviors across the value chain are all affecting the industry.

The challenge with these shifts is that they alter the way pharmaceutical sales reps (PSRs) interact with and add value to the life science industry.

Today’s article will explore the continued decline in access to HCPs – the first of many impactful trends that are poised to shift pharma sales and marketing strategies and communications over the next 5 years.

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Topics: digital sales engagement, Healthcare Sales and Marketing Trends

Sales and Marketing Content Desired by Healthcare Professionals

Posted by Kent Potts on Apr 18, 2017 7:23:00 AM

The healthcare industry is facing a digital divide. Many healthcare providers (HCPs) and patients are moving to digital channels for interactions and information, meanwhile healthcare manufacturers are just starting to catch up.

This divide has left a gap in the type of communications that the industry is sending to HCPs, and those that HCPs desire.

Today’s article explores the question of what types of content do HCPs want from their healthcare sales and marketing counterparts.

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Topics: digital sales engagement, Sales and Marketing Content, HCP Communication

How e-Detailing Improves Healthcare Sales and Marketing

Posted by Kent Potts on Apr 13, 2017 6:26:03 AM

Healthcare is going digital around the world, but many pharma sales and marketing executives are reluctant to experiment with newer digital channels.

This gap adds friction to a traditional healthcare sales process that is already eroding from reduced Healthcare Provider (HCP) availability, increased channels, and influence from third-party medical content providers.

Our first article, today, explores the need for e-detailing in Pharma, Biotech, Devices, and Diagnostics sales and marketing, and how digital detailing applications both enhance pharma sales and delight HCPs at the same time.

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Topics: digital sales engagement, HCP Communication

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